- Beyond The Brief
- Posts
- Reflect. Or Repeat.
Hey!
We’re not born perfect. We’re born clueless. That’s the point. We’re designed to evolve.
But not through manifesting, vision boards, or cold plunges.
The real upgrade happens after the work—when you stop and ask what just happened.
This isn’t productivity fluff. It’s how we’re wired. Improvement without reflection is just noise.
The Same Rule Applies to Campaigns
We obsess over launches. We hype them. We lose sleep over them. We put our best energy into them. But when it’s time for the report? We’re tired. We just want to check the box and move on.
We forget to ask:
Did it work?
Why?
What can we do better?
You can’t grow what you don’t review.
Doesn’t matter if you’re a copywriter, designer, strategist, or founder. You have to look back.
Did your copy get clicks—or just clapbacks?
Did your design grab attention—or just check brand guidelines?
Did your insight shift perception—or just sound smart in a deck?
No matter how good the craft, if you’re not questioning it—you’re not learning.
Watch. Question. Improve. Repeat.
You don’t get better by doing more. You get better by understanding what you just did. That includes watching others. Yesterday, I was listening to Prof G’s podcast. He said: “Nike isn’t sexy anymore. It’s what your mom wears.”
At first, I thought he was reaching. But then I reflected. He’s kind of right.
Sexy brands move forward. They get adopted by the next generation.
They don’t coast on past cool.
Which brings me back to HOKA. They didn’t shout. They showed up where people cared. Creators. Micro-influence. Quiet trust. That’s brand-building through behavior, not just branding through campaigns. And That’s why I bough a pair.
If You’re Not Asking, You’re Not Growing
Here’s the takeaway:
👀 Reflect on why people actually buy—start with yourself.
📊 Don’t just review performance metrics - unpack the why.
🔍 Watch what your favorite brands are doing - and how they’re doing it differently.
📱 And when in doubt? Google it. YouTube it. TikTok it. The internet knows more than your agency pitch room.
Self-reflection isn’t soft. It’s a competitive advantage. In a world of fast content and faster decisions, the people who win are the ones who pause and improve.
Until next time,
Marti
P.S.
This is a photo of our team after winning 6 Gold PR Awards + Agency of the Year 2025 in Bulgaria.
Proud moment. But I’ll say it clearly: Awards are great. Happy clients matter more.
Now it is time to reflect.
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